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On February 17, BAINENG Home held its 315 Quality Living Festival and New Product Launch in Guangzhou. The event brought together numerous industry leaders and media representatives to witness BAINENG's latest innovations in product quality and the unveiling of its annual new collections, marking a new era of premium stainless steel home furnishings.
As consumer spending becomes increasingly rational, demand for high-quality, eco-friendly, and durable home products continues to rise. Although growth in the customized furniture sector has slowed, stainless steel home furnishings stand out, maintaining an average growth rate of 15%. This trend reveals vast development potential and opportunities in this niche segment. Coupled with government subsidy policies, the market is poised for further expansion—laying a solid foundation for BAINENG's rapid growth. With its superior product quality and constantly evolving design philosophy, BAINENG is firmly positioned at the forefront of the high-quality home lifestyle market.
The event was attended by an esteemed lineup of guests, including Mr. Hu Shuangxi (Chairman, Guangdong BAINENG Home Furniture Co., Ltd.), Mr. Wang Wenshuan (General Manager), Mr. Li Peng, Mr. Hu Yong, Mr. Wan Xiaoming, and Mr. Xia Ximin (Vice General Managers); Mr. He Fuxin (Secretary-General, Guangdong Cabinet Industry Chamber of Commerce); Mr. Lin Zeyu (President, Guangdong Stainless Steel Materials & Products Association); Mr. Huang Jing (CTO, DRD Design Research Institute); Mr. Chen Dongqing (CEO, DRD Design Research Institute); Ms. Chen Xiaoyun (Recommending Officer, Xinhua Net "Select Quality Products"); Mr. Wang Baochun (GM, HIGOLD Home); Mr. Wang Yan (Director of Strategic Accounts, BASTIM); Mr. Zheng Wei (South District Sales Director, BLUM); Ms. Liu Qianjing (GM, Sanshui Zhengyu Aluminum Products); Mr. Xu Qingliang (Founder & Chief Designer, Zhengfang Liangxing Design); Mr. Yang Feng (Founder, Dingfenghui/Home Industry Insights), among others.
Chairman Hu Shuangxi delivered a keynote speech reflecting on BAINENG's development journey, reaffirming the company's original mission: to bring higher-quality home living to millions of families. He emphasized that quality is the lifeline of BAINENG and that as a leading brand in stainless steel furniture, BAINENG is committed to driving high-quality development and continuous innovation within the industry.
Mr. He Fuxin analyzed the growing trend for green and healthy home environments, highly praising BAINENG's contributions to setting quality benchmarks, fostering technical exchanges, and promoting industry self-regulation.
Mr. Lin Zeyu underscored the environmental and durability advantages of stainless steel in green home solutions and commended BAINENG's efforts in enhancing product quality. He called for deeper collaboration across the stainless steel home industry value chain to drive sustainable growth.
In his thematic address, General Manager Wang Wenshuan elaborated on the extraordinary significance of quality to BAINENG. He explained that quality is more than a commitment—it is the soul woven into every design and production detail. BAINENG's quality strategy is founded on five core pillars: intelligent manufacturing, product strength, service excellence, brand influence, and marketing capability, forming the company's competitive edge in the health-oriented home sector.
BAINENG has established itself as a model for precision smart manufacturing with its 100,000㎡ Industry 4.0 intelligent production base.
The plant integrates German-imported flexible production lines, fully automated coating systems, and China's most advanced nano-crystal and door panel lines. Supported by a fully digitalized operation system, BAINENG achieves seamless coordination from design to production, from raw materials to final products. This intelligent transformation has significantly enhanced both efficiency and quality. Production manpower efficiency has increased by 30%, delivery time has been shortened to 10 days, and annual capacity now covers RMB 1.5 billion. The company also seamlessly integrates mass production with personalized customization, serving over 60,000 households annually, ranking 1 in national stainless steel kitchen cabinet sales. Moreover, BAINENG has made strategic international expansions, exporting to 45 countries and establishing 18 overseas flagship stores—amplifying its global presence.
BAINENG offers a unique "24-Hour Kitchen Renovation" service, providing end-to-end solutions for hassle-free upgrades and significantly reducing traditional renovation timelines.
After-sales support includes a 10-year warranty on stainless steel cabinets and 50 years of durability assurance, with lifetime free replacement of BLUM hardware. BAINENG's "Five-Heart Service" philosophy—Sincerity, Care, Attention, Patience, and Enthusiasm—has won widespread customer acclaim and earned the company the honor of being named a "Guangdong Service-Oriented Manufacturing Demonstration Enterprise.
The event also marked the debut of the Platinum Mirror Series, co-designed with DRD CTO Huang Jing. Huang shared his design insights, highlighting the series' human-centric approach, exceptional craftsmanship, and efficient storage design. The collection optimizes functionality without compromising on aesthetics, perfectly reflecting BAINENG's commitment to both design innovation and practical living.
The Platinum Mirror Series, Wandong GLO Series, and Bashi Series from BAINENG are the result of meticulous craftsmanship and collaboration with top-tier designers, embodying the brand's enduring pursuit of original design and exceptional aesthetics. Notably, BAINENG's ACME Series was honored with the prestigious MUSE Creative Awards in the United States, showcasing the extraordinary charm of Chinese design on the global stage through its outstanding creativity.
BAINENG Platinum Series
At its latest product launch, BAINENG introduced four remarkable new collections, each with its own unique flair that highlights the versatility and transformative potential of stainless steel in home design. The Platinum Mirror Series seamlessly integrates smart storage solutions with user-centric design; the Nebula Series draws inspiration from nature, blending organic elements with modern aesthetics; the Positano Series features symmetrical lines that evoke a sense of visual harmony and balance; and the Chanson Series infuses the space with a soft, romantic ambiance, adding warmth and dreamlike beauty to everyday living. These collections not only incorporate cutting-edge fashion elements but also make significant advancements in durability and functionality. They reflect BAINENG's deep understanding of the evolving relationship between design, practicality, and aesthetic values in modern living.
BAINENG Nebula Series
Staying true to its all-category product strategy, BAINENG provides holistic design solutions across eight core home spaces: kitchens, wardrobes, balcony cabinets, bathroom vanities, wine cabinets, bookcases, entryway cabinets, and TV units. With a wide array of styles and configurations, BAINENG's solutions offer a seamless, one-stop experience for consumers looking to elevate their homes. Customers can choose from over 60 door panel styles, 200+ fashionable finishes, and 3 major design aesthetics, allowing them to customize every detail and create a space that truly reflects their personality and lifestyle.
Thanks to its outstanding design capabilities in the stainless steel furniture industry, along with its commitment to green and eco-conscious living, BAINENG has been named a Preferred Brand Partner by Xinhua Net's "Recommended Goods" initiative. BAINENG's Nebula Series and Platinum Mirror Series were awarded the "Healthy Living Choice" and "Beautiful Living Choice" honors respectively, underscoring the high praise and recognition the brand has received from authoritative media and industry experts.
As China rolls out a series of consumer-focused and welfare-driven policies in 2025, the market is poised for transformation, with upgraded consumption patterns and a new wave of high-quality productivity. In response to national directives, Xinhua Net's Cultural Tourism Co-Creation Platform launched the "Recommended Goods" campaign, aiming to spotlight trusted domestic products. The initiative empowers companies to embrace green innovation while supporting nationwide efforts in home improvement and product renewal. Through this collaboration, BAINENG will leverage the platform's credibility, high standards, and extensive exposure to bring its premium, health-conscious, and aesthetically pleasing stainless steel products into more homes—making high-quality living more accessible and inspiring a new era of home excellence.
Mr. Li Peng, Deputy General Manager of BAINENG, Ms. Chen Xiaoyun, Brand Ambassador for Xinhua Net's "Recommended Goods" initiative, Mr. Huang Jing, CTO of DRD Design Research Institute, Mr. Xu Qingliang, Founder and Chief Designer of Guangdong Zhengfang Liangxing Design Co., Ltd., Mr. Wang Baochun, General Manager of HIGOLD Home Furniture Co., Ltd., Mr. Wang Yan, Director of Strategic Key Accounts at BASTIM, Mr. Zheng Wei, South China Sales Director of BLUM Furniture Fittings (Shanghai) Co., Ltd., Ms. Liu Qianjing, General Manager of Foshan Sanshui Zhengyu Aluminum Products Co., Ltd., along with core distributor representatives of BAINENG, all gathered to participate in the official launch ceremony of the Quality Living Festival, marking the beginning of a new era in premium home living.
BAINENG has announced the "Ready-to-Move-In · Quality Package" initiative as part of its 315 Quality Living Festival campaign. This strategic rollout features consumer-friendly offers, including subsidies of up to 45%, ensuring more families can enjoy the benefits of stainless steel living.
In addition, BAINENG is the only stainless steel home furnishing brand participating in the national "Old-for-New Product Subsidy Program", and has launched its own range of direct incentives—from kitchen upgrade bonuses and multi-space discounts to exclusive offers for seniors and returning customers. These initiatives further underscore BAINENG's mission to deliver sustainable, affordable, and high-standard stainless steel home solutions across all regions of China.
Following the launch event, guests gathered at the BAINENG headquarters for the grand opening of the BAINENG Healthy Living Experience Center.
The center embodies a deep understanding of modern wellness-oriented lifestyles, providing a comprehensive showcase of the brand's full product range. Designed as both a product display and a lifestyle inspiration hub, the experience center is set to lead the way in promoting healthier, smarter, and more beautiful living.
The BAINENG Healthy Living Experience Center features an open-concept layout that seamlessly blends light and shadow with natural materials, creating an inviting atmosphere infused with a sense of modern technology. By using space to highlight products, and products to enhance the space, the center conveys a lifestyle philosophy aligned with contemporary trends in home living. The product displays emphasize not only aesthetic appeal but also functionality and integration with real-life scenarios, allowing every visitor to personally experience how BAINENG, through masterful craftsmanship and innovative design, is shaping a healthy and beautiful living environment for modern families.
Strategic partners such as BLUM, BASTIM, and HIGOLD were also present to share and exchange insights on their complementary products. Adding to the immersive experience, a special interactive session with star chefs was held, offering guests a luxurious culinary journey while they explored the art of high-end home design.
With the grand opening of the "Green Innovation, Healthy Living" — BAINENG 315 Quality Living Festival and New Product Launch, this event marked not only a significant occasion in the home furnishing industry but also a powerful new beginning for BAINENG. Guided by a bold new strategy, driven by groundbreaking products, and propelled by cutting-edge technology, BAINENG is charting a visionary course toward a new era of high-quality living for Chinese households. With its profound industry expertise and forward-thinking innovation, BAINENG is redefining the standards of healthy home living and opening an exciting new chapter in ideal home design. Committed to enhancing life from the inside out, BAINENG continues to build a brighter, healthier, and more comfortable future—one home at a time.
