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The much-anticipated BAINENG 3.15 Quality Living Festival has successfully concluded in a vibrant atmosphere of excitement and enthusiasm. As one of the brand's most significant annual campaigns, this event attracted high levels of consumer engagement and delivered an unprecedented shopping experience—marked by generous promotions, exclusive benefits, and exceptional service.
Major Incentives
Government-Enterprise Subsidy Leads New Consumer Trends
A highlight of this year's 3.15 Festival was BAINENG's powerful subsidy initiative. In response to the national "Old-for-New" policy, BAINENG launched a dual government-enterprise subsidy program—offering discounts of up to 45%. This allowed consumers to enjoy high-quality stainless steel home products at more accessible prices, helping them fulfill their aspirations for a better lifestyle.
As the first stainless steel home brand to participate in China's national subsidy program, BAINENG set a new industry benchmark last year. This year, enthusiasm surged across BAINENG's nationwide store network. Thanks to excellent product quality, thoughtful service, and strong policy support, subsidized order volume soared past the RMB 100 million mark, making BAINENG the clear frontrunner in the home furnishing category.
Service Excellence
One-Stop Experience Earns Consumer Trust
From the outset of the campaign, BAINENG stores across the country saw continuous foot traffic. Store teams warmly welcomed every customer, offering professional consultations and personalized product recommendations. From initial inquiry to final installation and after-sales care, BAINENG delivered a seamless, one-stop service experience, making every customer feel truly at home.
Stylish Packages
Versatile Combinations Bring Personalized Living to Life
In addition to generous subsidies, BAINENG introduced a series of curated product packages that cover multiple product lines, including kitchen cabinets, wardrobes, and more. These packages feature elegant design, premium quality, and competitive pricing—allowing consumers to customize their homes effortlessly, according to their needs and aesthetic preferences.
The new packages were met with overwhelming enthusiasm, becoming a sales hotspot during the event. Four new flagship collections also made their debut during the festival:
Platinum Mirror Series, a benchmark in storage and ergonomic design.
Nebula Series, which beautifully fuses natural elements with modern design language.
Positano Series, showcasing the visual harmony of golden ratio aesthetics.
Chanson Series, a romantic expression of comfort and texture in home living.
Notably, the Nebula and Platinum Mirror series received national recognition from Xinhua Net's "Selected Good Products" program, winning the honors of "Healthy Choice" and "Aesthetic Choice", respectively. These accolades are not only a testament to BAINENG's superior product quality, but also mark a new leap in brand strength.
Live Streaming Celebration
Interactive Sessions Deliver Surprises and Rewards
To further engage with customers, BAINENG hosted VIP livestream events during the festival. These sessions drew large crowds and created buzz with high-energy, interactive segments. Viewers enjoyed giveaways including cash rewards, home décor gifts, and other surprises—making the shopping experience both fun and rewarding.
Precision Empowerment
In-Store Support Drives Outstanding Performance
During the campaign, BAINENG's marketing support team deployed dedicated store managers to assist frontline teams. By assessing store operations and crafting tailored sales strategies, they optimized everything from engagement tactics to service delivery. As a result, team skills improved rapidly, collaboration reached new heights, and morale soared—leading to impressive sales outcomes across the board.
A Triumph of Value and Service
Empowering Homes, Strengthening the Brand
The successful wrap-up of the BAINENG 3.15 Quality Living Festival delivered real value to consumers, both in savings and in premium home furnishings. At the same time, it showcased BAINENG's strong brand power, supply chain capability, and unmatched service quality.
Looking ahead, BAINENG will continue to uphold its philosophy of "Quality First, Service Foremost", constantly innovating in product development and customer care—bringing even more personalized, high-quality living solutions to consumers around the world.
