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On May 18, the Kitchen Revolution Health China—BAINENG 518 Stainless Steel Cabinet Festival and Health Strategy Upgrade Press Conference was grandly held in Zengcheng, Guangzhou. At the same time, the "Innovation and Future of Stainless Steel Cabinets" Summit Forum was held, attracting many industry leaders to participate. They jointly discussed the co-construction, sharing, and win-win future ecology of the stainless steel home industry.
Guangdong BAINENG Home Co., Ltd. General Manager Wang Wenchuan, NetEase Home Deputy Editor-in-Chief Wang Furong, Baosteel Zhanjiang Base Manufacturing Department Deputy Director Xia Wei, Guangdong Cabinet Industry Chamber of Commerce Secretary-General He Fuxin, Eurofurniture Business Division General Manager Zhu Qing, 789DDN Product Strategy Design Institution Founder Liu Zihao, and BAINENG Dealer Representative Yu Zhongcheng participated in this summit forum. Guests, relying on their rich industry experience and professional perspectives, jointly focused on the innovation direction and future development trends of stainless steel cabinets, and conducted an in-depth and forward-looking discussion.
Guangdong Baineng Home Co., Ltd. General Manager Wang Wenchuan: As a pioneer in the stainless steel home industry, Baineng has always been at the forefront of the industry. During its development, Baineng prompted three milestone technological iterations in the industry. The first one was the initiative to promote the application of 304 stainless steel kitchens, bringing a new solution that is healthy, durable, and aesthetic for kitchen spaces. The second iteration, Baineng's original aluminum honeycomb process, set a new benchmark for industry technology innovation. The launch of the zinc-aluminum-magnesium alloy steel new material this time, as the third technological iteration, once again demonstrates Baineng's leading strength in material development and application.
After deeply understanding the market, Baineng found that traditional kitchens have significant shortcomings in terms of quality and price, which is detrimental to category popularization and consumer benefits. Therefore, Baineng chose to cooperate deeply with the global steel giant Baosteel to jointly develop the new zinc-aluminum-magnesium alloy steel material, allowing more consumers to enjoy high-quality and healthy home lives, and pushing the stainless steel home industry to a new development stage.
Baosteel Zhanjiang Base Manufacturing Department Deputy Director Xia Wei: The cooperation between Baosteel and Baineng is a two-way journey to practice the health concept. Both parties share a common goal - "to create a better life for users." They came together to jointly develop new materials and promote the upgrade and development of the home industry.
Compared with traditional materials, the new zinc-aluminum-magnesium alloy steel material has outstanding advantages in health, environmental protection, and quality. In terms of environmental quality, the new material adopts green processes, strictly adheres to the EU RoHS standard, the world's most stringent international SGS standard, and has received German food-grade certification, gaining international recognition for its environmental quality. In terms of health and safety, zinc-aluminum-magnesium alloy steel does not release harmful heavy metals, has no radiation, and the zinc element has antibacterial properties, strengthening the health defense line of the home environment.
In terms of performance, zinc-aluminum-magnesium alloy steel shows excellent performance. It has superior corrosion resistance and alkali resistance, high hardness, self-healing from surface scratches, and better appearance advantages in chloride ion corrosion environments compared to 304 stainless steel, greatly prolonging the material's lifespan. Moreover, it has good formability, supporting the processing of complex shapes, fully meeting consumers' needs for personalized customization. Additionally, Baosteel offers a 30-year quality guarantee for this material. The material is highly effective in moisture-proofing, mildew prevention, and easy cleaning, undoubtedly becoming the best solution for kitchen scenarios, providing consumers with durable quality assurance.
Baineng is the first brand to cooperate with Baosteel in the home field. The zinc-aluminum-magnesium alloy steel, applied for the first time in the home field, is bound to set off a profound wave of reform in the industry.
Guangdong Cabinet Industry Chamber of Commerce Secretary-General He Fuxin: The launch of the zinc-aluminum-magnesium alloy steel new material is of milestone significance to the stainless steel home industry. Although 304 stainless steel has excellent waterproof and rustproof properties, its price limits the promotion of the category and the benefits to consumers. The emergence of the zinc-aluminum-magnesium alloy steel material effectively breaks this situation. Through material innovation and supply chain innovation, Baineng has lowered the threshold for high-quality home access, not only expanding the market demand for stainless steel home furnishings but also accelerating the popularization of this category among consumer groups, laying a solid foundation for the industry's scale expansion.
Eurofurniture Business Division General Manager Zhu Qing: In recent years, the stainless steel home industry has gradually moved from early disorderly competition to a mature and steady development track. Behind this transformation, leading enterprises represented by Baineng have played a crucial role. Through continuous technological innovation, product optimization, and service upgrades, they have not only enhanced their market competitiveness but also set benchmarks for the entire industry. In this process, the good reputation brought by quality products and services has gradually spread among consumer groups, forming a powerful market influence. This will attract more consumers to pay attention to and accept new materials such as the zinc-aluminum-magnesium alloy steel, thereby strongly promoting the stainless steel home industry to a higher quality development stage.
Baineng Dealer Representative Yu Zhongcheng: In the past, stainless steel furniture at the terminal faced several issues, such as low consumer awareness, high prices, and high installation technology requirements. With the launch of the zinc-aluminum-magnesium alloy steel new material, it can attract more potential customers to the stores, effectively increasing store traffic. At the same time, its unique performance and advantages also provide stores with a differentiated competitive advantage, allowing them to stand out in the fierce market competition and occupy a favorable position.
789DDN Product Strategy Design Institution Founder Liu Zihao: In terms of aesthetics, Baineng's current surface processes are very rich, including wood veneer, leather, powder spraying, etc. The appearance has surpassed traditional home products, becoming a new benchmark for kitchen aesthetics. In terms of functionality, while maintaining the advantages of health, environmental protection, and durability, the introduction of zinc-aluminum-magnesium alloy steel can meet the needs of more small-sized families, promoting the downward penetration of stainless steel home furnishings into the wider ordinary consumer market.
Industry chain collaboration and sustainable development are the eternal driving forces for industry advancement. It is hoped that the trends and value judgments proposed by the "Innovation and Future Summit Forum of Stainless Steel Homes" will help the stainless steel home industry usher in a new development opportunity!
