BAINENG’s National 315 Launch Conference Concludes Successfully

Recently, BAINENG held its first-quarter regional meeting and the grand launch of the 315 National Marketing Campaign. Gathering all BAINENG team members under one roof, the event served to reflect on the remarkable achievements of 2024 and look ahead to the ambitious goals of 2025. It reignited the spirit of determination and unity as the company embarks on a new journey.

The event opened with a keynote speech from Mr. Wang Wenshuan, General Manager of BAINENG. Mr. Wang pointed out that while the growth of the traditional custom home furnishing industry is slowing, the stainless steel home sector continues to rise steadily. He also noted that the government's "Replace the Old with the New" initiative is injecting significant vitality into the market, creating valuable opportunities for BAINENG's continued expansion.

Reflecting on the marketing center's successes in 2024, Mr. Wang shared the strategic plans for 2025, highlighting initiatives in R&D, product innovation, and sales. He emphasized the company's commitment to innovation, quality, and consumer-first values—aiming to deliver a healthier, more eco-friendly, and more convenient home living experience.

Mr. Li Peng, Deputy General Manager of BAINENG, also addressed the attendees. He reviewed the company's recent milestones and projected future development plans. Mr. Li underscored BAINENG's dedication to continual innovation and enhancement of product quality and service to meet the evolving needs of consumers.

The event also honored BAINENG's outstanding dealers who delivered exceptional performance in 2024. These top performers serve as shining examples on the sales leaderboard, inspiring all partners to push forward and pursue new achievements.

During the subsequent sessions, department heads presented detailed overviews of updated company policies and operational guidance, offering practical support for dealers. Ms. Li Yan, Manager of BAINENG's Terminal Training Department, introduced the features and selling points of the 2025 product lineup, giving the team deeper insights into new offerings.

As a strategic partner, Mr. Wang Yan, Director of Bastiim's Key Accounts Division, shared innovations in matching hardware quality. Meanwhile, Mr. Zhang Mingbin, Marketing Planner from BAINENG's Marketing Support Department, provided an in-depth overview of appliances and promotional gifts, showcasing the brand's robust capabilities in supporting complementary product lines.

Mr. Yang Zhongbin, Manager of the Marketing Support Department, conducted a comprehensive training session on the 315 campaign strategy, emphasizing key tactics for securing customer commitments. He outlined goals, implementation details, and motivation strategies, calling on all dealers to actively engage and drive campaign success.

Following the conclusion of the kickoff conference, attendees visited BAINENG's Healthy Living Experience Center at company headquarters. There, they explored the latest stainless steel home products and witnessed firsthand the quality and craftsmanship behind BAINENG's innovations—earning widespread praise.

With the successful conclusion of the 315 National Launch Conference, BAINENG has officially embarked on its new journey for 2025. Moving forward, BAINENG will continue to work hand in hand with its dealer partners, fueled by passion and confidence, to write the next chapter in healthy home living.