BAINENG 518 Stainless Steel Cabinet Festival and Health Strategy Upgrade Press Conference Successfully Concluded

On May 18th, the Kitchen Revolution Healthy China— BAINENG 518 Stainless Steel Cabinet Festival and Health Strategy Upgrade Press Conference was grandly held in Zengcheng, Guangzhou. This brand festival gathered many industry guests, partners, authoritative media, senior designers, and Baineng core merchants to jointly witness this industry event and draw a new blueprint for the upgrade of healthy home furnishing.

Baineng has meticulously created the 518 Stainless Steel Cabinet Festival for many consecutive years, successfully elevating a single company IP to an important festival for the entire stainless steel home furnishing industry. It has evolved the awareness that 'stainless steel = health' from industry consensus to national consensus. Baineng is fulfilling its corporate social responsibility with practical actions, bringing high-quality stainless steel home products into more Chinese families' lives and offering consumers a healthy, environmentally friendly, and durable new home experience.

As people's awareness of health is increasing, consumers are paying more attention to the health attributes of their home environments. The limitations of traditional home materials in terms of environmental protection, health, and quality are becoming increasingly prominent, making a revolution in home materials imperative. Under this trend, Baineng, with its deep accumulation and innovative advantages in the field of stainless steel home furnishing, has accurately grasped the market pulse, ushering in unprecedented development opportunities, and is leading the industry toward a new era of healthy home furnishing.

In recent years, as home consumption demands have rapidly transitioned from "functional satisfaction" to "health empowerment," the stainless steel segment has emerged as the pioneer in the healthy home revolution due to its environmentally friendly, antibacterial, and durable characteristics. Hu Shuangxi, Chairman of Guangdong Baineng Home Co., Ltd., stated that since opening the stainless steel segment in 2006, Baineng has always integrated the "health gene" into its development. From material selection to craftsmanship, from products to services, Baineng has adhered to its original intention of protecting family health. Health is not an option for home furnishing companies but a mandatory question that must be answered with full effort. Baineng will relentlessly pursue health and quality, striving for millions of families to use stainless steel home furnishings.

In the current market environment, consumer demand for healthy home furnishing is undergoing a profound transformation from quality upgrades to a green revolution. He Fuxin, Secretary-General of the Guangdong Cabinet Industry Chamber of Commerce, stated that Baineng, as an industry pioneer, uses 304 stainless steel as its core material, directly addressing the pain points of traditional cabinets that are prone to moisture and bacterial growth. It not only builds a green, healthy home fortress but also redefines healthy home standards through technological innovation, showcasing the company's strength and actively responding to the "Healthy China" national strategy, setting a new benchmark for the industry.

As "Healthy China" has become a common aspiration of all people, Huang Gengyan, Secretary-General of the Guangdong Stainless Steel Materials and Products Association, believes that Baineng is actively promoting kitchen health upgrades through stainless steel home furnishings. This is not only a fulfillment of the health mission but also a key move in the brand's strategic upgrade. He hopes that Baineng, as a leader, will collaborate with upstream and downstream industries to build an ecosystem, continuously making efforts in quality standards and market expansion, and continuously achieving new breakthroughs.

Currently, Chinese kitchens are undergoing a deep transformation from "functional spaces" to "healthy ecologies." Wang Furong, executive editor of Netease Home, based on current industry dynamics and core consumer needs, analyzed the development status and future trends of kitchen products. She pointed out that Baineng, with its innovative concepts and excellent products, has made the healthy kitchen no longer an unattainable concept but a reality that enters thousands of households.

In the era trend of consumption upgrades and green development, the home furnishing industry has put forward higher requirements for the health, environmental protection, and scene adaptability of materials. Based on the ultimate pursuit of material performance, Baineng has teamed up with the global steel giant Baosteel to jointly develop a new material— zinc-aluminum-magnesium alloy steel, which is being applied in the home furnishing field for the first time. Baineng has become the first brand to reach cooperation with Baosteel in the home furnishing field. Through the joint development and application of innovative materials, they have successfully pioneered the industry and led a new wave of innovation in home furnishing materials.

Dr. Liu Jie from the Central Research Institute of Baosteel shared the excellent properties and home application scenarios of the new material at the press conference. Compared with traditional home materials, zinc-aluminum-magnesium alloy steel has many outstanding advantages. It adopts a green process, strictly complies with EU RoHS standards and the world's most stringent international SGS standards, and has obtained German food-grade certification, with environmental quality recognized internationally. In terms of health and safety, zinc-aluminum-magnesium alloy steel has no harmful heavy metal leaching or radiation, and the zinc element has antibacterial properties, building a solid health defense line for the home environment. Performance-wise, it has excellent corrosion resistance, high hardness, surface scratch self-healing, good formability that supports complex shape processing, and meets personalized customization needs. Additionally, it comes with a 30-year warranty promise, effectively preventing moisture and mold, and is easy to clean, making it undoubtedly the best solution for kitchen scenarios and providing consumers with lasting and durable quality assurance.

For many years, Baineng has maintained close cooperation with authoritative institutions and industry experts, rooted in user life scenarios, deeply exploring the needs of healthy home furnishing, and continuously innovating and breaking through from material research and development to product design. Baineng has always been at the forefront of industry trends, taking practical actions to bring healthy home furnishings into thousands of households.

In the themed sharing session "Kitchen Revolution Healthy China— Redefining the Chinese Kitchen," Lu Jinjie, Marketing Director of Guangdong Baineng Home Co., Ltd., deeply interpreted Baineng's health upgrade strategy. Baineng always adheres to stringent standards, rigorously selecting materials, starting from the source, carefully screening environmentally friendly materials, and laying a solid foundation for the health and safety of home products.

In the manufacturing segment, Baineng has achieved a comprehensive upgrade, building a full-link control system and deeply integrating the concept of environmental protection into the entire production process. With the help of an intelligent manufacturing system and intelligent machine sheet metal technology, Baineng has realized full-process quality monitoring, ensuring that every production link is precise and error-free, enhancing quality with technology.

As a pioneer in the stainless steel home furnishing industry, Baineng has taken the lead in entering the antibacterial era of stainless steel home furnishing. Its unique Ag+ silver ion antibacterial process has won the CIAA antibacterial mark, safeguarding home health.

In terms of adhesive selection, Baineng firmly resists the "false no glue" marketing chaos and strictly uses environmentally friendly adhesives that meet national standards. This new type of adhesive has been authoritatively tested and contains no free formaldehyde, benzene, or other harmful volatile substances, and has smoothly passed multiple authoritative certifications such as MA, ILAC - MRA, and CNAS, protecting consumers' health rights with practical actions.

In addition, multiple series of products like the Baineng Eco Platinum Series, Nano Crystalline Series, and Opal Sil Series have won green product certifications, making the green promise not just a slogan but something that can withstand professional scrutiny and the test of time, creating a truly green, healthy home environment for consumers.

Liu Zihao, founder of 789DDN Product Strategy Design Institute, shared the theme "Chinese Solutions in Kitchen Design: Trend Evolution Driven by Design." Today, the surface process and design of stainless steel are undergoing continuous and significant evolution, transforming from a single texture to a multi-style metamorphosis. Stainless steel can easily adapt to various kitchen decoration styles, whether it is the neat lines of modern minimalism, the luxurious carvings of European classical style, or the elegant charm of the new Chinese style. It can perfectly integrate and fully meet the current consumers' pursuit of high visual appeal and aesthetic value in the kitchen.

At the press conference, Hu Yong, Deputy General Manager of Guangdong Baineng Home Co., Ltd., and Zhu Qing, General Manager of the European Cabinet Division, participated in the ceremony awarding Baineng Stainless Steel Cabinets the title of the nation's top seller for two consecutive years. This honor is not only an authoritative certification of Baineng's product strength, craftsmanship, design innovation, and service system but also marks its "sales champion" strength, powerfully leading the stainless steel home market!

From the stringent selection of environmentally friendly materials to the breakthrough application of antibacterial processes, from humanized design to full life-cycle service guarantees, Baineng interprets what true "industry benchmarks" are with an "all-dimension leading" posture!

Wang Wenshuan from Guangdong Baineng Home Co., Ltd., Wang Furong, executive editor of Netease Home, Xia Wei, Deputy Director of the Manufacturing Department of Baosteel Zhanjiang Base, He Fuxin, Secretary-General of the Guangdong Cabinet Industry Chamber of Commerce, Zhu Qing, General Manager of the European Cabinet Division, Liu Zihao, founder of 789DDN Product Strategy Design Institute, and Yu Zhongcheng, a representative of Baineng distributors, participated in the high-level forum "Innovation and Future of Stainless Steel Cabinets." The guests deeply discussed the innovative direction and future development trends of stainless steel cabinets. From the analysis of the properties of environmentally friendly materials to the breakthrough application of new materials, from the precise satisfaction of personalized customization needs to the ecological construction of the overall healthy scenario, the guests infused ideological energy into the sustainable and high-quality development of the stainless steel cabinet industry through cross-border dialogue, case deconstruction, and trend predictions.

Subsequently, the 518 Stainless Steel Cabinet Festival Grand Promotion was officially launched. This time, the nationwide promotional activity of the Baineng 518 Stainless Steel Cabinet Festival is full of sincerity, pushing the atmosphere to a new climax with substantial benefit policies! All-steel kitchen products at a genuine 50% discount, a 24-hour old kitchen renovation, placing orders for big brand appliances, and forging ahead toward healthy quality home furnishing, allowing consumers to enjoy tangible benefits and helping Baineng's green and environmentally friendly stainless steel home products enter more homes.</p