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On March 15th, International Consumer Rights Day, BONENG Home held its "Quality Leadership Era, Healthy Living Spaces" 315 Quality Life Festival and National Sales Champion Launch Event at Fosunmei Home in Chengdu. Co-hosted by BONENG Home and Youju Research Institute, the grand gathering brought together industry leaders, experts, designers, and media representatives to celebrate BONENG stainless steel kitchen cabinets 'three-year streak as China's top-selling products. The event delved into the quality secrets of stainless steel home furnishings and redefined value standards for stainless steel furniture through multidimensional perspectives.
Hu Shuangxi, Chairman of Baineng Home Furnishings, stated in his speech: "Baineng has always firmly believed that manufacturing home furnishings means upholding integrity, and building a brand entails assuming responsibility." Baineng will continue to adhere to quality standards, continuously upgrade products and services, and provide consumers with healthier, more environmentally friendly, and more durable home furnishings as a way to give back to the public.
In his speech, Zhang Yang, General Manager of Fusen Mei No.2 Store, stated that Baineng has been deeply engaged in the stainless steel home furnishings industry for years. With meticulous craftsmanship to uphold quality standards, commitment to health and environmental protection to safeguard living spaces, and exceptional products to earn trust and choice from countless families, the company continues to excel. Moving forward, both parties will deepen collaboration to jointly drive high-quality development in the southwestern China home furnishings market.
Mr.Zhang Yongzhi, a veteran media professional, planner, and Dean of Youju Research Institute, delivered a keynote speech titled "Beyond Internal Competition: Quality Wins the Future – Insights into the Development Trends of Stainless Steel Customization Categories in 2026." From an industry perspective, he analyzed the market landscape and growth drivers of stainless steel home furnishings, emphasizing that in an era of intensifying homogenized competition, quality and innovation remain the key to differentiation.
Lu Jinjie, Marketing Director of Baineng Home Furnishings, delivered a keynote speech titled "Reinventing Value: Quality as the Key to Baineng's Three-Year National Sales Leadership." He provided an in-depth analysis of Baineng's quality strategy through dimensions such as material innovation, process breakthroughs, and service upgrades. He emphasized that the essence of China's Consumer Rights Day (315) lies not in a one-day ceremony but in daily commitment to excellence. Quality is not a cost but a necessity; it is not just a standard but a reflection of consumer dignity. It is this unwavering dedication to quality that has earned Banneng the trust and choice of 1.2 million households.
Baineng stainless steel kitchen cabinets have ranked first in national sales for three consecutive years
The press conference unveiled its flagship annual product—the Senyu Series. This collection embodies the design philosophy of 'integration of nature and life,' innovatively employing metal cladding techniques to preserve the durability inherent in stainless steel while recreating the warm, textured feel of wood.
The event featured a certification ceremony for "Baineng Quality Witness Officers." Li Peng, Deputy General Manager of Baineng Home Furnishings, presented certificates to Ms.Zhao Li, a representative of long-term customers. "The panel cabinets in my home used to suffer from moisture, mold, and unpleasant odors. After switching to Baineng products, these issues have completely disappeared," Zhao Li shared her experience with Baineng. Customer satisfaction and recognition stand as the most authentic testament to Baineng's quality standards.
Mr.Jin Long, founder of Pinchuang Design, demonstrated the annual video creation trajectory from 2020 to 2026 using his "Jindiyan | PCDesing" account as a case study, sharing practical insights on designer self-media IP management. Covering content creation, traffic conversion, and localized operations, he provided replicable and actionable operational methodologies for attending dealers and design professionals.
This event attracted numerous designers from Chengdu, serving not only as a platform for knowledge sharing but also as a key initiative by Baineng to strengthen its designer network in Southwest China. Through deep collaboration with Jinlong and on-site exchanges, Baineng aims to promote the widespread adoption of stainless steel home furnishings among designers, integrate more outstanding design works into its premium product lineup, and jointly create healthy and aesthetically pleasing living spaces for consumers.
At the subsequent high-level forum titled "Custom Stainless Steel: What Makes It Stand Out?", industry leaders including Wang Wenshan, General Manager of Baineng Home; Zhang Yongzhi, Director of Youju Research Institute; Zhang Yang, General Manager of Fusenmei Home Store No.2; Jin Long, Founder of Pinchuang Design; Hu Jun, Founder of Hu Jun Architectural Space Design; and Xu Chunyan, Head of Chengdu Baineng Home, jointly addressed the stage. They conducted an in-depth discussion on the quality foundations and future development strategies of stainless steel home furnishings from multiple perspectives, covering brand strategy, industry trends, channel empowerment, design innovation, and regional market penetration.
Wang Wenshan
Stainless steel home products, characterized by health as their foundation, environmental protection as their basis, and durability as their guarantee, are poised to enter a strategic opportunity period of transformation from 'ordinary building materials' to 'green, intelligent, and health-oriented products'.
Only through the joint efforts of platforms and brands can quality products truly reach consumers.
Zhang Yang
Jin Long
Designers serve as the vital bridge connecting products and users, where quality materials require thoughtful design to bring them to life.
The 'plasticity' of stainless steel is severely underestimated, yet it can fully support a wider range of home aesthetic expressions.
Hu Jun
Xu Chunyan
Customers choose Baineng because it addresses the pain points they truly care about.
The event then reached its climax with the launch ceremony of Baineng's three-year consecutive national sales leader title and the 315 Quality Life Festival. Attendees included Li Peng, Deputy General Manager of Baineng Home; Zhang Yang, General Manager of Fusenmei Home Store No.2; Zhang Yongzhi, Director of Youju Research Institute; Jin Long, founder of Pinchuang Design; Xu Chunyan, head of Chengdu Baineng Home; Hu Jun, founder of Hu Jun Architectural Space Design; Guan Yonghong and Zhang Xin, representatives of Baineng distributors.
Maintaining the top national sales position for three consecutive years not only reflects the market's high recognition of Baineng but also serves as a weighty testament to its credibility. In an era where consumers make choices through voting, this achievement signifies Baineng's unwavering commitment to quality over two decades, demonstrates comprehensive capabilities spanning materials, craftsmanship, products, and services, and represents the shared preference of countless families for healthy living environments.
After the press conference, attendees proceeded to the Baineng store. The newly renovated store showcased a more modern and sophisticated + spatial design, comprehensively demonstrating Baineng's product excellence and brand strength. The newly launched product series became the focal point of the event with its warm texture and exquisite craftsmanship. Baineng adopted a more open approach to welcome every customer for product appreciation.
From material innovation to process breakthroughs, from sales leadership to value redefinition, Baineng Home is redefining the value standards of stainless steel furniture as a pioneer. In the future, Baineng will continue to focus on quality enhancement, enabling more families to enjoy the superior lifestyle brought by high-quality stainless steel furniture.
