EN
fr 
it 
ru 
pt 
ar 
vi 
th 
tl 
id 
What are you looking for?
Recently, Baineng's 20th Anniversary Global Dealer Summit and Brand Strategy Upgrade Launch Conference concluded successfully. Baineng Home Furnishings once again released a significant signal—officially launching the "Ten Million Strong Stores Plan," investing over 50 million yuan in special support funds to comprehensively empower terminal stores nationwide to improve quality and upgrade, create a number of regional benchmark strong stores, and drive the overall momentum of the national market to leap forward.
Currently, the home furnishing industry has entered a new stage of competition for existing market share and refined operations. The competitiveness of terminal stores directly affects a brand's market share and influence in regional markets. Baineng's "Ten Million Strong Stores Plan" aims to help dealers break through growth bottlenecks and achieve a crucial leap from "survival" to "thriving" through the allocation of headquarters resources.
It is understood that this special support fund exceeds 50 million yuan and will provide substantial financial support and full-chain operation guidance to core stores nationwide from multiple dimensions, including store image upgrades, diversified channel expansion, and new media traffic empowerment.
The "Ten Million Strong Store Plan" focuses on several core growth engines for terminal stores, systematically building an empowerment system: Store renovation, reshaping the terminal image. The headquarters will provide selected stores with special subsidies for store upgrades, comprehensively revamping everything from space design and product display to the terminal experience, creating a more experiential and competitive consumption scenario, making the store itself the best brand name card.
Expanding channels to unlock growth potential. The headquarters will provide mature expansion plans and execution support through various pathways, including community penetration, designer channels, and cross-industry alliances. This will help stores break away from the traditional passive customer-waiting model and proactively explore and tap into local growth markets.
Empowered by new media, we build a closed-loop traffic system. The headquarters will provide top-performing stores with full-process support services, from account setup and content operation to local traffic promotion, helping them seize the local traffic dividend and achieve efficient conversion from public domain customer acquisition to private domain accumulation.
The Baineng Ten Million Strong Store Plan aims to first create a group of benchmark strong stores with tens of millions of yuan in revenue, forming a replicable success model, radiating to surrounding areas from key points, and gradually building a strong store matrix covering the whole country, so as to promote the overall competitiveness of Baineng terminals to a new level.
The 20th anniversary marks a significant milestone in Baineng's development and a new starting point for comprehensive efforts towards the future. The "Ten Million Strong Stores Plan" embodies Baineng's firm determination to grow and break through together with its distributors nationwide. The headquarters will provide genuine investment, practical empowerment, and long-term support to help every like-minded partner seize opportunities and win in the changing industry landscape.
With two decades of dedicated development, Baineng has built a global channel network. To date, Baineng has over 400 dealer stores across more than 50 countries and regions, and its brand influence continues to radiate throughout domestic and international markets.
With the official launch of the "Ten Million Strong Stores Plan," Baineng has fully embarked on a systematic layout from brand strategy to terminal implementation. Our era, at twenty years old, is in full swing. Baineng is taking even more determined steps, walking hand in hand with dealers nationwide, to jointly embark on a new journey in the stainless steel home furnishing industry.
